I use the below tools in my work to manage analytics:

1. Google Analytics

2. Tealium

3. Firebase

What did I like about Google Analytics?

1. It's interactiveness

2. The user segmentation

How does it help me?

1. Form a hypothesis.

2. Frame it as a question to validate the hypothesis

3. Create relevant user segmentation and validate the events

Example:

Hypothesis

The % of successful signup is 100 on Mobile devices

Question

Do mobile users have 100% successful signups?

How do I test it?

1. Create a user segment of mobile devices - With varied parameters given below

   1. App

   2. Device Brand name

   3. Exclude vs Include

2. Add a secondary dimension if required to look for a specific bunch of events

   1. The event starts/contains with "signup"